Web Analytics Agency

ANALYTICS QUESTION

How does this stuff work?

In simple words, web Analytics is the practice of collecting and analyzing data of web users to understand user behavior and improve performance.

Here is how we work:

1. Understand

It all starts with understanding website’s goals in order to improve it. Each website has different and unique objectives. For some website the main goal is to increase product/service sales, for others, the objective might be to increase pageviews for selling advertisements; so on and so forth. So, it is very important to understand, why does that website exist?

2. Define

Based on the understanding we convert the business objectives into Key Performance Indicators (we call it KPIs). It is very important to understand that Key Performance Indicator should be measurable values that demonstrates how effectively a website is achieving its objectives. KPI cannot be simply increasing online sales. It has to be quantifiable. A good KPI is, increasing online sales of X product by Y%, YoY.

3. Collection

Based on KPIs, we list down the dimensions and metrics that we’ll need to track accurately. This is very crucial step in the entire process as at this stage we’ll define How and What data we’ll need. If our collected data is not accurate then it will be like building an empire with the sand.

4. Analyze

Data speaks, but can you listen? This defines the entire step. We listen to the data collected using Analytics Tool. We arrange the data in a Visual format so it is being understood easily and effectively.

5. Recommend

After listening to the data, we answer. Based on our learnings from data, we do offer recommendations for betterment. Recommendations can be for many aspects, including increasing usability of website, conversion optimization on website, etc.

After implementation of recommendations, we restart with the process cycle.

ANOTHER BIG QUESTION

What will be my benefit?

Number matters!

Website analytics tool will help in gathering website data, and Analyst will help in optimizing website performance by highlighting how users are interacting with website data. You can use this data to your advantage when it comes to future marketing decisions, tailoring your approach to give your customers exactly what they want.

Let’s say, you’ve invested huge in developing a website / Mobile App and its marketing campaigns but if you cannot measure the effectiveness of these investments then you’re not going to get best results. Web Analytics plays a vital role in understanding user’s integration and measuring effectiveness of invests.

Web Analytics helps you understand many different aesthetics of your visitors, like:

Where the traffic is coming from (Traffic Sources)

Website user’s geographic and demographic details

User’s device details (Type of device, screen resolution, OS, etc.)

If users are buying product / sending inquiry

When is the best time to post things on your website

The pages where the user spends most time

Posts which attracts the most traffic

And many more…

Web Analytics is an ongoing process that helps in converting visitors into sales and thereby, increasing the Return on Investment.

There are many free and paid tools available in market, like Google Analytics, Adobe Analytics, etc. that presents the data by tracking different metrics to tell you what’s going on under the hood of your site.

Google Analytics is free and very popular tool in the segment. It can be installed by placing a small JavaScript code on your website’s pages. With that simple trick you can get all standard data. But for advance analytics, more configurations are required.