How To Optimize Your Website For Mobile Search

From the starting days of the internet, we are making websites which are compatible with only desktops. But with the advancement in technology, the internet surfing shifted from desktops to mobile computing devices such as smartphones, tablets etc. And due to this, now we make websites that are compatible with both desktops and mobile phones. Optimizing a website for mobile phones is not an easy task, you have to do many procedures for that purpose.

Here are some ways by which you can optimize your website for mobile search-

• Make fluid layouts
  There are thousands of different mobile sizes are present in the smartphone industry. Your website will be of no use if you create the website according to a particular screen size and it is impossible to make different layouts for all those screen sizes. This is the situation when you can use fluid layouts, these layouts make the measurements by percentage values rather than pixels, therefore, can fit on any screen.
• Focus on functionality
  Apart from the cool user interface, the next thing you have to think about is the functionality of the website. As it is a mobile phone website, it has to be more functional than the desktop website. You have to provide all the buttons and other tools which are important to run the website on the webpage. The website should also support the tools and actions of mobile phone browser.
• Understand your users
  It is very important to understand that what type of users are visiting your website. For that, you have to understand their browsing behavior and then find what makes the user open your website. The modern websites divided the users into two categories, those who are browsing without any goals and those who are looking for something or have a goal in mind to perform a task.
• Make the content available to users
  Some of the designers don’t use the fluid layouts and simply hide some of the content of the original website in the mobile version. This is because when we use the desktop layout in mobile, the content seems more than enough. Cutting the content is a wrong approach as it is unfair for the mobile using customers and this eventually leads to loss of potential customers. You have to design a layout such that the content seems appropriate according to the screen and all the content is available on the website. You can split the content into different web pages.
• Make the pages touch friendly
  It is very important to keep in mind that the website is for mobile phone use and phones don’t have accurate points, we have to use fingers instead. Therefore the functional buttons and other links should be big enough so that they can be operated by fingers easily. The user shouldn’t have to pinch too much or zoom in to tap to anything. Inaccurate buttons can lead to the loss of traffic on the website.